Why is purpose so paramount? With the current trend of Baby Boomers setting up businesses rather than retiring, let’s take a look at the sense of purpose that drives individuals as I share my own experience.

Topics discussed:

• Why purpose is paramount
• How mission and values differ from purpose
• Purpose-driven leaders versus mission-driven leaders
• My journey toward identifying my purpose

Key Takeaways:

• Getting clarity on purpose is widely advocated as the way to greater success and enjoyment in life and business.
• Purpose is innate to the human condition. We all want to dedicate ourselves to a cause that’s greater than ourselves. Doing so contributes to our need for significance or meaning.
• Knowing what your personal purpose in life is should help you to find a job that you enjoy and get fulfilment from.
• Knowing and communicating the ‘why’ behind the ‘what’ in everything you do not only creates higher motivation and engagement in your employees but also buy-in from your customers.
• It’s important to inspire and create a shared image of what your business stands for and where you want to be.
• When you find your ‘why’, that belief should galvanize you into making long-lasting positive changes that drive growth and innovation.

Action Steps:

• Find what you love to do and do it.
• Figure out your WHY.
• Keep thinking about your purpose and realise that it may shift in new directions as you grow and develop.

 

Shireen said:

“Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work.”

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking, don’t settle.”

Thank you for listening!

If you liked this podcast or have enjoyed any of the previous episodes, please consider giving me a review. Let me know what you think about today’s episode and feel free to ask me questions. You can reach me on social media via the links below.

 

Links to my books and online courses:

• Books:

• Legally Branded
• Intellectual Property Revolution

• Legally Branded Academy Course
• Legally Branded Monthly

 

More from Shireen Smith:

Shireen’s Facebook Page

Shireen’s Twitter

Shireen’s Instagram

Shireen’s LinkedIn

Shireen’s YouTube

Shireen’s Website

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